I would never openly admit on a forum that you are exploiting the customers by making "hay". Hyundai never intended you to squeeze people just because you see an opportunity. It has an MSRP for a reason. and along with what vgun said, when the focus ST and other competition rolls in you will be hard pressed to unload these already over priced Turbos.....although..... I will most likely be getting one unless some one tries to "squeeze" me.